Awkward Fish: The Inner Workings

The first of many collaborations between two student organizations at Syracuse University, Reel Talk Agency and Fetch Collective Magazine. This project challenged me and pushed me to grow in all the best ways as I balanced my role as producer and videographer at Reel Talk and stylist at Fetch Collective. I was lucky enough to produce this project alongside Joy Mao and the creator of the clothing brand, Awkward Fish, Holly Anderson.

Our vision for this project was to show Holly’s brand through a surrealistic, alien, dance-filled reimagining of her creative process.

Credits

Producers | Holly Anderson, Joy Mao, Tate Abrahamson

Videographers | Joy Mao, Tate Abrahamson, Nora Kapp

Editor | Joy Mao

Choreographers | Jess Hammersley, Sydney Delahunta

Dancers | Jess Hammersley, Sydney Delahunta, Calysta Lee, John Spina, G.B. Bellamy, Kiara Gomez

Styled by | Awkward Fish, Tate Abrahamson

Makeup/Hair | Elliana Gallagi, Ava Savino, Kailie Deguzman

2024

awkwardfish.com

reeltalkagency.wixstudio.com

fetchcollectivemag.com

Previous

Wayward Paws